Cookie Policy
Last updated: 2026-06-01
Short version
We use a small number of cookies and local-storage entries. Strictly necessary ones are always active. Analytics and heatmap tools — Google Analytics 4 and Microsoft Clarity — are loaded only if you accept analytics cookies. You can refuse and the site works exactly the same.
Strictly necessary
These are always active and do not require consent.
| Name | Purpose | Type | Retention |
|---|---|---|---|
keelroot.cookieConsent.v1 | Stores your cookie preference so we don't ask twice | localStorage | Until you clear it |
keelroot-hi | Your best score in the bird game on the home page | localStorage | Until you clear it |
Analytics & heatmaps (consent required)
Loaded only when you accept analytics cookies. You can withdraw consent at any time by clearing your cookies and localStorage for this domain — the banner will reappear.
| Cookie | Tool | Purpose | Retention |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Counts page views, sessions, and traffic sources. Data is aggregated and anonymised. | 2 years |
_clck, _clsk | Microsoft Clarity | Records session replays and heatmaps to understand how visitors interact with the site. | _clck: 1 year · _clsk: session |
MUID | Microsoft | Microsoft-wide unique user ID, used by Clarity for cross-session identification. | 1 year |
Third parties
- Resend — invoked server-side only when you submit the contact form. No cookies set on our domain.
- images.unsplash.com — serves photographs in the projects section. Standard CDN headers, no tracking cookies.
International transfers
Google Analytics 4 and Microsoft Clarity process data on servers in the United States. Both transfers are covered by Standard Contractual Clauses (SCCs) adopted by the European Commission, and Microsoft also participates in the EU–US Data Privacy Framework. You can review Google's data transfer terms at business.safety.google and Microsoft's at microsoft.com/clarity/privacy.
Your controls
You have several ways to manage cookies:
- Cookie banner — click "Reject all" or "Customize" to decline analytics cookies. The banner reappears if you clear localStorage.
- Browser settings — all major browsers let you block or delete cookies site-by-site.
- Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity opt-out — visit clarity.microsoft.com/optout.