// CASE STUDY

Pyros

Know your true ROI by channel.

IndustryPerformance Marketing SaaS
Year2026
Scope
  • Multi-touch attribution
  • Real-time dashboard
  • White-label client portal
  • Smart budget automation
// THE PROBLEM

Marketing teams at growth-stage companies run 6–8 disconnected platforms. Every channel claims the same conversion. Last-click attribution hands the budget to the last touchpoint — which is almost never where the buying decision happened.

The result: chronically under-funded awareness channels, over-funded retargeting, and a CFO who can't trust the numbers.

Nobody could answer the one question that matters: where did the sale actually come from?

// WHAT WE BUILT

A single attribution engine that connects every touchpoint to every conversion.

We built Pyros around a unified event stream — every impression, click, and conversion across Google, Meta, TikTok, email, and organic feeds into a single multi-touch model. First-click, last-click, and data-driven models are available per campaign. A white-label client portal surfaces the numbers for agency clients without exposing internal margins. Budget automation rules run on top of the same data, so spend decisions are made by the model — not by whoever pulled the last report.

Four modules. One source of attribution truth.

  • 01Attribution Engine

    Multi-touch credit model across 12+ channels · first-click · last-click · data-driven

  • 02Real-time Dashboard

    Sub-second metric sync · WebSocket streaming · zero-latency spend alerts

  • 03Client Portal

    White-label reporting for agency clients · custom domain · margin-protected views

  • 04Budget Automation

    Rule-based spend reallocation · ROAS floor triggers · AI-assisted recommendations

app.pyros.io/dashboard
/Dashboard
Live30d90d12m
JM

How are we doing?

Performance across all channels — Apr 28 to May 28, 2026.

All sources synced · 4m ago
Total revenue attributedPYROS MODEL
$1,247,850
↑ 12.4% vs last periodvs $1,110,300 in prior 30d
Daily trend30 days
Total ad spend30d
$87.4K
↑ 3.1%
Blended ROAS30d
14.3×
↑ 1.8%
Top channel42% of rev
Google
Avg customer LTV90d
$847
↑ 6.0%
Channel performance
Top performer highlighted
RevenueROASLTV
ChannelConv.RevenueROASLTVTrend
GGoogleTop
1,247$523.5K14.8×$847
MMeta
892$318.7K11.2×$612
KKlaviyo
638$198.4K18.1×$920
TTikTok
412$124.8K6.4×$480
·Organic
521$98.7K—$720
Revenue over timeLast 30 days · by channel
GoogleKlaviyoMetaTikTokYouTube

Every channel. One model. Real numbers.

app.pyros.io/channels/google
Pyros — Google channel detail view with attribution breakdown
// OUTCOME

Attribution that changes where you spend.

12+ channels
Unified in one attribution model
Real-time
Sub-second sync via WebSocket
White-label
Client portals with custom branding
<30 min
To deploy budget automation rules

In active production. Still building together.

Sometimes things fail.We plan for that.

Book a discovery call
// CREDITS
  • Lead ArchitectMirko Vanzo
  • EngagementProduct design · platform architecture · full-stack development
  • Year2026
// STACK
  • Node.js · Express · TypeScript strict
  • PostgreSQL · Redis
  • React · WebSocket · Tailwind
  • OAuth 2.0 · JWT · GDPR compliant
  • AWS Lambda · PM2 · Nginx